From Beginner to PRO

  • About Our SEO Course With A.I. -

    SEO is abbreviation to search engine optimiation. In this course you will learn how to rank a website on Google using traditional and modern tools and techniques. Note - This is a skill upgrade course without placement support. If looking for placement support then please enroll in our full Digital Marketing course.

  • Pre-requisites -

    None. Any one from IT & non IT can learn.

  • Related Course Course - Digital Marketing With A.I. JP Program

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Syllabus

  • What is Digital Marketing?
  • Scope & Importance of Digital Marketing
  • Online vs Offline Marketing
  • Understanding Digital Consumer Behavior
  • Types of Digital Platforms (Owned, Earned, Paid)
  • Understanding Webpages and page structure
  • Creating Website (HTML page) as required to learn SEO
    • Understanding One Page & Multi Page Website Structure & their effect on Search Engines
    • Understanding HTML Tags - b, p, h1, a & many
    • Website Structure & Navigation
  • WordPress
    • Setup
    • Themes
    • Multiple Pages - Home, About, Contact etc.
  • Introduction
  • Web Crawlers (Search Engine Bots)
  • On-Page SEO:
    • Meta Title & Description
    • Header Tags (H1 to H6)
    • Image Alt Text
    • Internal Linking
    • URL Structure
    • Mobile Responsiveness
    • Schema Markup & Schema Engine
    • Breadcrumbs
    • Anchor Text
    • Keyword Placement & Density
    • Content-Length Strategy
    • Landing Page Optimization
  • Off-Page SEO:
    • Backlink Building
    • Guest Posting / Blogging
    • Social Sharing
  • Technical SEO:
    • Sitemap & Robots.txt
    • Redirection
    • Canonical Tags
    • Site Speed Optimization
    • Mobile-Friendliness
    • Core Web Vitals
    • Orphan Pages
    • Fixing Web Errors (404, 301, 500 etc.)
  • Keyword Ranking Techniques
  • Google Algorithm Updates (Panda, Penguin, Hummingbird)
  • SEO Auditing
  • SEOquake
  • UI/UX Basics
  • Black Hat, White Hat & Grey Hat SEO Techniques
  • Using Professional Tools (including AI) for SEO
  • Introduction to Local SEO
  • Google Business Profile (GMB)
    • Creating
    • Optimizing
  • Backlinks:
    • Citation Submission
    • Directory Submission
    • Social Bookmarking
    • Chrome Extensions
  • Keyword Research
  • Keyword Planner Tool
  • Understanding DA/PA/Spam Score etc. & usage
  • What is GEO?
  • How ChatGPT, Gemini & Perplexity Find Information
  • AI-Friendly Content Structure
  • E-E-A-T & Topical Authority
  • What is AEO?
  • Introduction to AI Search (SEO vs AEO vs GEO)
  • Featured Snippets
  • Question-Based Keyword Research
  • FAQ & Schema Basics
  • Blogger Platform Setup
  • Create Blogs
  • Blog Writing Hacks
  • Blog Optimization Techniques
  • Case Study Writing
  • Plagiarism for content
  • Blogs Submission
  • Professional Tools (including AI Tools)
  • Google Search Console
  • Analyze ad, content & keyword performance
  • Use Google Analytics, Meta Insights, YouTube Studio
  • Traffic Reports & Ranking Reports
  • Landing Page Performance
  • Create custom SEO & Social Media reports in Google Sheets
  • Use data to build stronger marketing strategy
  • Google Certification Guidance on how to get it
  • Institute Certificate
  • Option 1 : Regular Training - 3 Weeks • Regular Pace
  • Option 2 : Bootcamp - 4 Days • 4–5 hrs/day • Same Syllabus & Practicals
  • Online -
    ₹7000
  • Classroom -
    ₹XXXX get fees
  • Fees inclusive of GST • Limited seats per batch • Book Your Free Demo Today • International Students, please convert fees in your currency

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